You should write a short essay entitled On the Importance era Name.
On the Importance of a Name
Sometimes people ponder for months just to think of a good name for their children or for their businesses. Does a nice name really promise a glorious future? People's opinions differ greatly over this issue.
Some believe a name is no more than a Sign. It serves its purpose perfectly as long as it is used conveniently by others. However, others argue that a name has a magic power as to alter people's impression on and attitude towards the named. One compelling argument involves the renaming of some Chinese Laozihao (old domestic brands). Facing the would-be increasingly bleak business situation last year, six Chinese old brands decided to give themselves new English names. Compared with their old English names, the new ones have given prominence to the history of the brands. Therefore, with a new international appearance, the traditional brands have made themselves more popular with customers both at home and abroad.
As far as I'm concerned, to a certain degree, a name does create a vivid image in people's mind, resulting either in fondness or dislike. Thus, people should always be serious at choosing names.